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If you have a home business, you may be wondering about ways you can promote it. Having a website is one thing, but how do you alert the world to its presence? If you are noting working on the promotional aspect of your business, there is no way that you will reach the dizzy height that you are expecting.


As part of your overall business strategy, you need to work on your promotions. It is only through marketing and promotional material that you will be able to achieve the growth you want. To help you find ways to promote your business, here are a few ideas:



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Community Engagement 

Promoting your business is essential in both the online and offline world. Offline, ways you can promote your business include getting involved in local events. This type of community engagement gives you the chance to meet members of your local community, showcase what you have on offer, and highlight how you add value to people’s lives and the community in general. If you can get a list of local events, ensure you get in touch with the event organizers and request to be involved.


Having a stall is generally a great way to do this. During your time there, you can include members of the community in your work. Perhaps you can even have the facility to make something. One thing you will need is logo encrusted promotion freebies like promotional oven mitts to give away to people who pay you a visit. 



Google is a great resource for businesses. Not only is it where people can search for your website, but it is a place you can index your business. To do this, make an account on Google Business where you will be added to the list of businesses in a directory. Doing this makes yourself more knowable to Google and, therefore, more easily discoverable.


Additionally, you can use Google Places you create a location of your business on Google Maps. Plenty of people use google maps when looking for a specific thing, especially restaurants. You can also use their paid-for service like Google AdWords, where you pay per click, but your business will appear at the top of the Google search engine.  


Social Media

Social media is perhaps one of the best tools you have at promoting yourself online. You can show the audience snippets of your company, its core values, and all this promote your brand. You can engage with people in a social way and gather insights that help you develop better marketing content going forward. If you want to succeed, you need to develop a fully-fledged social media marketing strategy that you can follow to keep creating hard-hitting content. 



If you have a website, you should add a blog to it. Not only does this keep you relevant in the eyes of the Google search engine, but you can load your blogs with interesting content which is loaded with appropriate keywords to ensure SEO (search engine optimization).


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Digital Product Creator at Kori at Home
Kori is a late diagnosed autistic/ADHD mom. She is currently located in Albany, NY where she is raising a neurodiverse family. Her older daughter is non-speaking autistic (and also has ADHD and Anxiety) and her youngest daughter is HSP/Gifted. A blogger, podcaster, writer, product creator, and coach; Kori shares autism family life- the highs, lows, messy, and real. Kori brings her own life experiences as an autistic woman combined with her adventures in momming to bring you the day-to-day of her life at home. Kori is on a mission to empower moms of autistic children to make informed parenting decisions with confidence and conviction.

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