Sometimes blogging feels like a roller coaster. Some days it may make you feel like a dog chasing it’s own tail. Blogging can be so incredibly rewarding in ways that don’t show up in numbers. But there’s also something substantial, something tangible, something to go by when we have the numbers in front of us.
For me, numbers and stats are just one measurement of my success as a blogger.
Google analytics is the industry standard as far as measuring stats.
But there’s so much more that you can use it for than just figuring out your stats. It really does beyond that if you take the time to just poke around and explore. Really, Google analytics can help you devise a long-term blogging strategy.
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Now, you may think that Google analytics is confusing. Even with all of the tutorials that are available, including those from the gurus at Google.
I’ve been there before, trying to make heads and tails of what was in front of me.
And then getting even more confused when I tried to look further.
That was before I took a class from Kelli and Crystal of Learn to Blog Hangouts. I still use some of the methods that they taught in that class and I will also say that the class is single-highhandedly responsible for my obsession with SEO. Yes, social media is nice and it’s a great way to get traffic. But in the long term; SEO matters more. Or at least it does to me.
That’s not to say that I want to neglect my social media completely… especially when Pinterest is usually one of my top traffic referrals.
But I also don’t want to build my blog traffic strategy on rented ground. Any number of things could change with social media and my traffic from there could tank. The recent changes from Facebook, for example, that had bloggers scrambling in fear.
With SEO, however, it’s different. Yes, search engines also make changes but I feel that SEO is a far more reliable search of long term traffic.
It all begins with understanding how to use it and with understanding just how useful Google Analytics is.
One of the resources that’s helped me the most, in recent months, is an eBook by Kelli and Crystal about how to grow your pageviews with Google Analytics. Click here to view more details about this book and grab a copy!
First, take a look at that. Using some of the techniques and methods that are taught in the book (which, I admit- I haven’t done them all… I don’t do them all daily. I probably should), I’m almost back to where I was a few months ago.
And above you’ll see how my pageviews have changed compared to last month.
Through a set of 30 challenges, and with a private support group on FB lead by Kelli and Crystal, this eBook will help you change your mindset and approach to Google Analytics.
You’ll explore it, get familiar with it, and learn how to implement the information in practical and actionable ways.
Will this book alone elevate your pageviews? No. But using these methods will help.
I’m a creature of habit and for me, it’s a matter of integrating the challenges into my daily routine. I’ve created two spreadsheets to help myself out with this and if there’s a need for it, I’ll be happy to make those public. The spreadsheets are designed to go hand in hand with the eBook.
Get a copy of the eBook and join me on May 23rd when the next round of challenges begins.