My email list has always been a source of struggle. I had my subscription boxes set up but beyond that, I never really did anything. I just set it up and assumed that it would grow on it’s own. Using that method, probably the laziest and most passive possible, grew my list slowly but steadily. And I was satisfied with that. But, then I realized that I could be doing better. I also realized that my email list was truly a source that I was not utilizing. So, after slacking on it for the better part of six months, I implemented one simple strategy to grow my email list.
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So what was this one simple thing I did? Well, it started with looking at what I already had to offer and why people were visiting my blog. Did you know that my Daily Routine printable is one of my most popular posts? Prior to working on building my list, I was giving this away as a free download.
I’ve been told, in the past, that I could start charging for printables. But, this is also something I struggle with. So instead, I wanted to still offer them to visitors but I wanted to get something in return.
The One Simple Strategy that I Used to Grow My Email List
Now, I’m offering my printables as an opt-in freebie. All I require is an email sign up and the printable pack is delivered to their email after confirming their subscription. I also offer them the option to join my free content club.
The process itself was actually easy and with my email service provider, I was also able to duplicate the opt-in forms and just change up the download link.
Want to see this growth?
This first screenshot shows how I was growing my email list before. With the opt-in/subscribe box that’s on my blog and at the bottom of each blog post.
So in that timeframe, I grew by 41 subscribers. I was still pretty pleased with it. But I knew that I could be doing something different.
January 6th was when I changed over my top printables to opt-in freebies. And in one week, I grew by 126 subscribers. By this point I was kind of kicking myself for not doing this sooner.
To date (January 6th to January 18th), my email list has grown by 244 subscribers. Just by changing over the top printables to opt-in freebies. I have quite a few that I still need to go through.
Existing subscribers don’t miss out either because I still offer them access to the subscriber library of printable packs, and additional incentives.
Now, granted, I think I still have a lot to learn when it comes to my email list. It’s one thing to finally have it growing, but now I need to learn how to use it. And that will be another story for another day.
Do you have an email newsletter for your blog or business? How are you growing it?