Welcome back to another post in Baby Steps to Blogging! In our mini-social media series to drive traffic, we’ve talked about Twitter, Facebook, G+, and StumbleUpon. Today, we’re going to talk about how to use Pinterest to drive traffic. I will preface this by saying: I am not a social media expert, merely sharing what has worked for me. And I wish I could tell you that I’m a Pinterest guru but that’s far from the truth. I have learned what works for me and what doesn’t work for me, and that’s what I’m sharing with you today.
First, you’ll want to sign up for a business account or convert your personal account to a business account. If you really want to keep your personal pinning stuff separate from your business/blogging stuff then do feel free to create both. I converted by personal account to a business account and haven’t looked back.
But what are the differences?
One of the main things with a business account is that you have access to Pinterest analytics. This will show you what your top performing pins are among other things. I use this to help me figure out what’s working best on Pinterest. And if I have a post that I want to work with, but isn’t doing too well, I can also figure out a strategy to push the post through Pinterest.
Another thing that you can look into is getting Rich Pins.
While this won’t make a huge difference, I’ve found, in getting traffic; Rich Pins will add things to your pins such as your website’s favicon and meta-data description.
So what works for Pinterest?
A vertical image is key. Pinterest likes long, vertical images. So ideally you want your image to be twice as long as it is wide. With me, however, I’ll go with a 640 x 800 or larger.
Text does matter but it’s not the make or break. Sometimes a textless image for a recipe can really sell the recipe.
Pinning consistently from both your own blog and others. If you pin from your own blog too much, Pinterest might see you as spammy. I try to use a similar strategy with Pinterest as I do with StumbleUpon (20:1) when I’m pinning.
Another tip for consistent pinning? Try a Pinterest scheduler. I’m currently using TailWind and I love it. But there are several out there that bloggers use and love- Board Booster, Ahalogy, and ViralTag to name a few.
Another aspect of this is timing. That’s why I like using a Pinterest scheduler because it will let me know what the best times are for me to pin.
When I use Pinterest consistently and create a good pinnable image (which I’m still working on), Pinterest is in my top three referrals.
Is Pinterest a part of your social media strategy? What tips would you share?