In the blogging game, it can be very easy to be caught up in numbers (visitors, bounce rate, unique visitors, etc.) but which numbers matter the most? And do numbers really matter in blogging? Well, yes and no. They matter in terms of monetizing and working with brands- either independently or through blog networks such as SITS/Massive Sway and Social Fabric/Collective Bias. But, even if you don’t have a goal to monetize or work with brands, you still want to have eyes on your blog.
So when do numbers not matter? I haven’t quite figured that part out yet.
Which Numbers Really Matter for Bloggers
* How Many Visitors – This is pretty self-explanatory, but it’s a good indicator if your content marketing is working or not. If your number of visitors is steadily moving upwards then your content is doing its job.
* How Many New Visitors – Knowing how many visitors are new is also an important number to notice. This helps you know if you’re getting a rise in notice and a wider audience.
* How Many Repeat Visitors – Having repeat visitors can be a good indication of having content that readers want to consume. If you have low repeat visitors, you may not be converting well or retargeting visitors well.
* How Many Visitors Bounce Off – Most blogs have some bounces but if you have a super-high bounce rate, it can be a sign of poor targeting.
* How Many Visitors Stay to Read – Look at how many people read your blog posts, and what they’re reading. Create more content that they like to read.
* Where Visitors Are Coming From – Are they coming through organic searches, social media, other blogs? Take a look and see where your visitors are coming from so you can see what you need to do to increase or maintain those results.
Are those the only numbers that matter? Of course not.
Other numbers that you might want to track: number of newsletter sign-ups, number of RSS feed subscribers, and demographics such as age, gender, and location.
So while numbers do matter for bloggers, it’s also important to not get caught up in the numbers game. Yes, of course you want to work your blog so you’re getting new and repeat visitors but you also don’t want to become so obsessed with numbers that blogging becomes more of a hassle than it’s worth.
So long as blogging is still something that you’re passionate about and that you enjoy doing, you’ll still see success. Maybe not in the measurable variety or in a specific stat- but you will be successful.