Why and How to Repurpose Your Blog Content
Creating a new blog post daily can be time consuming and difficult.
We are all aware that Google rewards fresh content, but did you know that refreshing your old posts can also help you? Not only can you drive new traffic to your website, but you can spend less time on new content since your old content will be performing well.
You can repurpose your old blog posts to make them fresh without a lot of time or trouble.
Why would you want to do this? Well, time is one. Creating a brand new blog post requires an idea, photography, an article, editing, as well as the time to share it on social media. When you rework an older blog post, it does not take nearly as much time.
Here are a few ideas that successful bloggers are using to create more traffic without having to make totally new content.
7 Ways to Repurpose Your Blog Content
Create Pinterest-friendly images. Use Canva’s Pinterest template to add a vertical image that is perfect for pinning. Many of us started blogging before Pinterest existed, so our older posts may not have high quality images. Set aside time each month to refresh the images on a few posts.
Rework your titles. If you have a post that you think is fabulous but is not performing well, perhaps it just needs a new title. Use CoSchedule’s headline analyzer to create something that is both SEO-friendly and eye catching.
Add links. I try to do this seasonally since I usually forget to add links the first time I publish an article. As you are updating a blog post, add relevant links to your blog. This will help increase the average amount of time someone is on your site. I also add linked images to the end of a blog post linking to three similar articles.
Improve readability. Spend time to improve how a blog post appears to your readers with paragraph breaks and sub-headers. Be sure to use H1 and H2 tags for SEO purposes and add bulleted lists to make a stale blog post more enjoyable (and easier!) to read.
Lengthen shorter posts. While there is much debate on whether shorter blog posts or longer blog posts are more popular, it is a good idea to lengthen posts that are too short. Maybe you were a product reviewer in the past and only wrote one paragraph with one image or you shared stories about your weekend without any photos or full descriptions of what you did. This is a free tactic that can help generate more traffic. Give readers something to actually read.
While you are writing more to short posts, you can also combine similar articles into an ebook to share with your email list.
Add Amazon links. If you are on WordPress, download a plug in like Amazon Related Products. A simple shortcode can add related products automatically to your blog post wherever you add the code.
Record a podcast or go live. Since blog followers consume information in different ways, you can repurpose blog posts as an audio podcast or you can go live on Facebook or Periscope and share the content that way too.
Don’t forget to share your most popular blog posts on social media once a month. It doesn’t matter how old they are as long as they are relevant. Your most popular posts rank well for a reason. Make sure your top 10 (or even 20!) posts are shared across all your platforms once a month.
This guest post was provided as a courtesy from the Bloggers Get Social group. We are a blog network, podcast, and community for content solutions. Join us today for creative content, accountability, and learn how to blog better.